press & reviews

"i heart is the cutest boutique in West Ashley.  Wait a second, it's just about the only boutique in West Ashley!  The lack of competition doesn't mean the owner's gone all soft.  Her clothing is hardcore adorable...Go here for Tibi, unique jewelry and bags.  I always get tons of compliments when I wear these dresses.  In fact, the other night at Chai's, a Vogue editor took my picture in a black Tibi mini dress..."

- yelp.com

 

Charleston Fashion Week:

 

"Honestly we felt bad for whoever had to follow i heart..."

- Charleston City Paper

 

 "West Ashley boutique i heart wowed the crowd with a daring 1970's Bond girl theme.  Doubling as runway models and secret agents, the girls carried and shook martinis down the runway.  Fake guns in hand, they playfully shot at the photographers.  The DJ mixed sounds of movie espionage with none other than guitar riffs of Jack White.  The models wore full Farrah Fawcett curls, soft pastel silhouettes and bold, colorful prints.  i heart's most audacious move was a swimwear model sporting a bullet belt, her entire body coated in gold paint"

- The George Street Observer

 

"Oh..emm...gee.  i heart.  We met adorable owner Kate Pittard Tuesday night at Chai's, and she informed us that she's oving to Guam and someone else is taking over her store.  We are even sadder now seeing the awesomeness that was her show.  She went all out with the Bond Girl theme - models carried martinis, guns, decks of cards, and a flask - they were definitely some BAMFS and the most fun show we'd seen so far.  The best part was when model Sarah Smith (who we also we also met on Tuesday) strutted out in nothing but a teeny bikini and a ton of gold paint - Goldfinger.  As for the clothes, lots of one-armed dresses and bright skirts"

- Charleston City Paper

 

"Kate Pittard of i heart, one of West Ashley's few boutiques, took a killer approach to the runway with a 1970s Bond Girl-theme, exhibiting models oozing sex appeal and carrying guns and martinis (shaken, not stirred of course).  The showstopper was none other than a six-foot model sporting a blue bikini, gold body paint and an artillery belt.

Pittard hopes her privately owned store, and those that showed during Charleston Fashion Week, continue to be the future of fashion in her hometown.

'I miss all the stores on Upper King, and I want to keep it more of a mom-and-pop feeling and fashion forward with a range of prices and pieces,' she said. 'I think fashion week is a great start for Charleston evolving fashion wise, and it is a great opportunity for designers.'"

- Charleston Mercury